"ECOH!" is my slogan against this excess materialistic world by offering more economical and ecological ways towards so-called sustainable economy. As trained in the advertising industry in Japan, I know the limit of pursuing commercialism in terms of economy and materialism in terms of ecology. The more one buys, the more one will become dissatisfied. That's endless without continuous happy feels. To make matters worse, even high-standard goods already overflowed on market; no effects for economy. Next step now by manipulating stock prices artificially should soon collapse, because it's not a real world but vertial; ilusion is illusion after all. Thus, I would like you to share the concept of economy and ecology "ECOH!" as one of the Post-materialism Movements. Any sites related to LOHAS are encouraged to join this ring. Nature lovers, eco activists and those who got bored with materialism are welcome!